To help managers and senior executives understand the different types of media and to give them the skills to establish and maintain effective relationships with appropriate media for their organisation.
Participants will gain:
- A knowledge of the different types of media
- An understanding of the news requirements of different media
- An awareness of the importance of good media relations
- The skills to communicate effectivley with key media contacts
- Part One:
Types of Media: print, broadcast and online
Why should you use the media?
What do the media want from you?
- Part Two:
How to handle Reactive and Proactive News Scenarios
How to communicate with different types of media
The role of inhouse PR and external agencies
Planning a successful Media Campaign
The programme will use presentations and case studies alongside a variety of team exercises including role play.
Managers and senior officials who may have to interact with the media as part of their job responsibilities.
Number of Participants